Debate Chamber

Brief

Debate Chamber is a fun and challenging Summer School for students aged 11-18. From mock trials for those interested in law to simulated surgical operations for wannabe doctors, Debate Chamber is truly mind-blowing. We needed to reach the most voraciously curious teenagers to promote the variety of subjects available and establish this as the place to seek intellectual stimulation. 

 

Strategy

We used the concept of 'blowing minds' to capture attention and showcase the variety of subjects available. The eye-catching design and messaging was displayed across social media channels predominantly used by the students.

 

Results

This highly targeted campaign has led to a 57% increase in engagement on previous campaigns and 23% uplift in enrolments.