Your Brain Health

Brief

Concussions are a serious injury that, despite being prevalent in sport, often go unseen and untreated. We were asked to redesign the brand and create and produce learning tools including an online film and various social posts to promote awareness about this prevalent issue.

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Strategy

From clinicians to physiotherapists, sports clubs to sports teachers and athletes to parents, our comms had to be accessible and understandable to all. In a world of clinically cold and often confusing information, we set about creating a fresh and friendly brand. The thought-leading comms that included a jelly as a metaphor for concussions and a talking brain were provocative and differentiating. 

 

Results

We drove high engagement traffic towards a free, online test to build knowledge and shed light on how underprepared many athletes are when it comes to recognising and treating concussions.

In turn, this generated income through paid subscriptions to the first of three online courses.